BridgeSuite™Health Engagement Software Helps Health Plans Retain Members As New CMS Rule Takes Effect

Jun 28, 2019 | Uncategorized

MIRA LOMA, California, December 11th, 2018 – For the first time, Medicare Advantage (MA) members can elect to switch their selected plan to another MA plan or Original Medicare. Beginning with the 2019 open enrollment period (OEP), this new rule eliminates the existing disenrollment period, with the new OEP taking place from January 1st through March 31st. This applies equally to prescription drugs/Part D portion of the plan as well.

Medicare Advantage plans now risk member disenrollment for a much longer period, challenging them to build member loyalty programs, while educating members on their plan’s value. Bridgecom’s health engagement software, BridgeSuite™,helps plans manage critical communications with both new and existing members.

Bridgecom delivers these important communications to members in the manner they prefer, whether it’s a letter, email, text or self-test kit. In this way, plans ensure their members are provided with a positive customer service experience from the beginning, making them less likely to change to another plan.

The latest release of BridgeSuite™ includes:

  • New record suppression logic rules
  • Direct PDF rendering
  • Ability to upload new file types such as: .txt, .csv and others
  • Document lookup

With OEP closing this week, health plans should schedule additional member communications to remain competitive. These messages reinforce with members that they should feel confident in their healthcare coverage, knowing that they made the right choice.

Bridgecom is a software and services company that provides healthcare organizations a powerful way to close communication and care gaps. The company’s unique blend of technology and patented processes improve patient outcomes and dramatically reduce costs. Bridgecom’s breadth and depth of expertise in Medicare/Medicaid member communication fulfillment, combined with an integrated outreach platform to help organizations standardize the (iFOBT)/FIT at-home colorectal cancer screening process, leads the industry. The platform effectively engages patient or member recipients through personalized paper and electronic notifications designed to educate and move them to action achieving compliance. For more information, visit

Media Contact

Lesley Bellows